DESCRIPTION
The World Bank Group and the Global Media Campaign to End FGM (GMC) invite you to hear the results of their FGM intervention within the Project to Accelerate Progress Towards Universal Health Coverage in Mali.
From July to October 2021, the GMC produced three TV and radio jingles to be broadcasted on airtime over the Summer across Mali. This intensive campaign’s impact has been measured and results highlight that 8% of respondents changed their minds about FGM in the last 6 months and say they will now not carry out FGM on their daughters, and that 83% of those who changed their minds were influenced by the GMC media campaign.
This event is part of the 16 days of Activism against Gender-Based Violence. It will present the ongoing Project in Mali, its efforts and success in addressing FGM, as well as the GMC's work in Mali and other African countries as a cost-effective and impactful way to change harmful social norms
AGENDA
9:00 Welcoming Words
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Clara de Sousa, Country Director for Mali, World Bank
9:05 World Bank's ongoing Project to Accelerate Progress Towards Universal Health Coverage in Mali: Efforts and Success in Addressing Female Genital Mutilation
- Jean Claude Taptue Fotso, Senior Health Specialist, World Bank
9:20 The Global Media Campaign to End FGM (GMC) : Cost Effective and Impactful Media Campaigns in Mali and other African Countries
- Maggie O'Kane, Executive Director, GMC
- Mano Manoharan, Director of Finance and Operations, GMC
- Alice Roques, Programme Manager, GMC
Moderated by Isabella Micali Drossos, Senior Counsel, World Bank
Panelists
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Clara Ana Coutinho de Sousa Clara Ana De Sousa is the World Bank's Director of Operations for the Sahel countries: Mali, Burkina Faso, Niger and Chad. |
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Jean Claude Taptue Fotso Jean Claude Taptue Fotso is a senior health specialist for the World Bank based in Mali. He is a doctor by training who specialized in Public Health after several years of medical practice as a consultant doctor in various hospitals in Cameroon. Jean Claude has over 20 years of experience in public health and over 6 years of experience at the World Bank. He is also currently the Co-Task Team Leader of the Project to Accelerate Progress Towards Universal Health Coverage in Mali. |
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Maggie O'Kane Maggie O'Kane, is the co-founder of the Global Media Campaign to End FGM and Gender Based Violence. The campaign has been changing the media agenda for women across African for almost a decade, by supporting frontline female community activists to take preventative action on women's rights by making FGM and GBV a local media priority. GMC's work from FGM, fistula, through maternal mortality to domestic violence funds women activists directly to take control of the often private local media agenda by providing them funding through Direct Action Media Grants. GMC's work on FGM and GBV has been described by the World Bank as cheap, efficient and highly effective. 28TooMany, an organisation that research FGM globally has described GMC's work as "transformational." O"Kane is a former award winning correspondent with the Guardian, an Emmy award-winning TV producer and currently chairs the board of the European Press Prize. |
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Mano Manoharan Mano Manoharan is an Ernst & Young Chartered Accountant by profession, who has spent his career in a mix of hybrid finance, commercial and marketing positions. Most significantly, from Chief Accountant of EMI Films to General Manager of EMI Music’s International Marketing Division to Founder & Co-Owner of International Design Agency - LFH. Within the Global Media Campaign to End FGM, his brief covers fundraising, marketing and impact assessment – as well as finance. |
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Alice Roques Alice is Programme Manager at GMC, working on the media campaigns across West Africa. She has been the backroom force behind GMC’s work in the region over the past few years. Alice studied Gender and International Relations at LSE – until she understood that would not be enough to dismantle the patriarchy, and GMC seemed like an excellent place to start. She works closely with the teams in Mali and Guinea, to help coordinate their cross-border feminist campaigns, ranging from messaging on local radio to national TV campaigns on the countries' public broadcasters. |
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Isabella Micali Drossos (Moderator) Isabella Micali Drossos is a French and Brazilian lawyer. She joined the Bank in 1999 and has worked since then as an operational lawyer in Africa, Latin America and the Pacific Region. She has a passion for issues related to gender-based violence (in particular female genital mutilations – FGM) and collective happiness and well-being in development. She holds degrees in law and in economics from the University of Paris, an LLM from the London School of Economics and a PhD in international public law from the University Pantheon-Sorbonne. |
List: Partner
DETAILS
Event Type: Webinar
Date: Wednesday, December 8, 2021
Time: 9:00 - 10:00 AM ET
Venue/Location: Virtual
Working Group: FGM
Contact: globalforumljd@worldbank.org