Media Campaigns: A Cost-Effective and Impactful way to Change Social Norms and Prevent Female Genital Mutilation.

Clara Ana De Sousa is the World Bank's Director of Operations for the Sahel countries: Mali, Burkina Faso, Niger and Chad. 
She was previously responsible for the administration and replenishment of the International Development Association (IDA) within the Strategy and Operations department. Of Mozambican nationality, she joined the World Bank in June 2005 as a senior economist in charge of economic policy issues for the Latin America and the Caribbean Region, before gradually climbing the institutional ladder within the Africa Region. and the Finance for Development vice-presidency.
She was notably in charge of operations for Angola and Sao Tome and Principe and senior economist for Mali. In her new role, her priority will be to ensure that the programs financed by the World Bank make it possible to mitigate the social and economic consequences of COVID-19, create jobs and promote inclusive and sustainable growth in Mali. , Burkina Faso, Chad and Niger.
Prior to joining the World Bank, Ms. De Sousa was Executive Director at the Bank of Mozambique, as well as Director of Studies and Lecturer at the Faculty of Economics at Eduardo Mondlane University in Maputo, Mozambique.

Jean Claude Taptue Fotso is a senior health specialist for the World Bank based in Mali. He is a doctor by training who specialized in Public Health after several years of medical practice as a consultant doctor in various hospitals in Cameroon. Jean Claude has over 20 years of experience in public health and over 6 years of experience at the World Bank. He is also currently the Co-Task Team Leader of the Project to Accelerate Progress Towards Universal Health Coverage in Mali.

Maggie O'Kane,  is the co-founder of the Global Media Campaign to End FGM and Gender Based Violence. The campaign has been changing the media agenda for women across African for almost a decade,  by supporting frontline female community activists to take preventative action on women's rights by making FGM and GBV a local media priority.   GMC's work from FGM,  fistula,  through maternal mortality to domestic violence funds women activists directly to take control of the often private local media agenda by providing them funding through Direct Action Media Grants. GMC's work on FGM and GBV has been described by the World Bank as cheap, efficient and highly effective.   28TooMany, an organisation that research FGM globally has described GMC's work as  "transformational." O"Kane is a former award winning correspondent with the Guardian,  an Emmy award-winning TV producer and currently chairs the board of the European Press Prize.

Mano Manoharan is an Ernst & Young Chartered Accountant by profession, who has spent his career in a mix of hybrid finance, commercial and marketing positions. Most significantly, from Chief Accountant of EMI Films to General Manager of EMI Music’s International Marketing Division to Founder & Co-Owner of International Design Agency - LFH. Within the Global Media Campaign to End FGM, his brief covers fundraising, marketing and impact assessment – as well as finance.

Alice is Programme Manager at GMC, working on the media campaigns across West Africa.  She has been the backroom force behind GMC’s work in the region over the past few years.  Alice studied Gender and International Relations at LSE – until she understood that would not be enough to dismantle the patriarchy, and GMC seemed like an excellent place to start. She works closely with the teams in Mali and Guinea, to help coordinate their cross-border feminist campaigns, ranging from messaging on local radio to national TV campaigns on the countries' public broadcasters.